VACOC Monthly Guest Expert Teleseminar Series:

How to Insulate Yourself from the Competition, Protect the Priceof your Services and Avoid Becoming a Commodity

Presented by Jim Logan, Marketing Consultant

DATE: Thursday, May 17, 2007
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
LENGTH: 60 minutes (please call in 10 min. early)
COST: FREE!

This class is open to all Virtual Assistants and Independent Service Providers. Feel free to invite your colleagues and clients.

For Virtual Assistants and other professional service providers, there’s little more frustration than offering a high-value service that’s measured as a commodity–a service offered by many and compared by price.

Newcomers and offshore companies add to the frustration with discounted offers and low-cost operations. The temptation to lower your prices is great. Some days it feels like discounting your service is the only thing you can do to protect your business.

In reality, you have lots of options to discounting your service. You don’t have to be a low cost provider to attract new cleints or protect your customer-base. That’s a fool’s game you can’t win.

Join Jim to discover how you can protect your position in your market, insulate yourself from common competitive pressures, avoid the pressure to compete on price and discounted services, and how to attract your ideal client. On this call, you’ll learn how to avoid being viewed as a commodity and stand out from the crowd, resulting in higher margins, better clients and greater satisfaction in your work.

Several things we’ll discuss:

• The three things your prospective clients consciously or subconsciously think about when deciding whether or not to purchase your services;
• The most important thing to highlight when describing your service;
• Why the least valuable thing you have to offer your customer is your time;
• How to increase your hourly rate without billing by the hour;
• How to differentiate your service from your competition and attract your ideal client;

And much more!

Register Now!