The Virtual Assistance Chamber of Commerce presents
“The Power of Branding and Image: When the Product is Invisible, the Package Is the Product”
with Mark Merenda of Smart Marketing
This teleclass will take place on: Thursday, January 18th, 2007
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
LENGTH: 60 minutes (please call in 10 min. early)
COST: FR*EE!
Here is a little description of what will be covered:
In marketing, when a product is invisible, or when a product is a commodity (like tea), then the packaging becomes all important.
That’s true for any professional service. The longer your image says “struggling professional” or “amateur,” the longer the struggle. People listen with their eyes. You must look as great as you are (or better).
In this powerful presentation, Mark Merenda explains the importance of marketing and branding in a way you haven’t heard before. Just a few of the concepts that will be covered include:
- Why image is vitally important to professional service businesses
- How clients “listen” with their eyes and what your image is telling them
- The power of first impressions and how quickly and lastingly they are formed
- Why investing in your business image is one of the smartestin vestments you can make
This teleclass is aimed for Virtual Assistants; however, all professional service providers who have struggled with justifying the expenditure of funds on marketing and branding will benefit from the information presented and are welcome to attend. Please join us, and help lay to rest any uneasiness you feel about investing in your image.
To register for this teleclass please visit http://www.virtualassistantnetworking.com/teleclass-registration.htm There are no hidden fees or membership requirements to attend.
We look forward to “seeing” you there!